About Crawled

Search visibility for Shoals businesses and software companies.

Crawled is a Florence, Alabama SEO company. I help businesses get found on Google and in AI search tools like ChatGPT. When you work with Crawled, you work directly with me.

Two audiences.
One practical approach.

I work with software companies nationwide and home-service businesses across Florence, Muscle Shoals, Sheffield, and Tuscumbia.

The starting questions are straightforward: Who needs what you offer? What do they search for? Does your website give them enough useful information to take the next step?

What working with me means

You discuss the project with me, agree on priorities and scope, and know which work I handle and which needs your input.

My HVAC/R AI Pro case study documents software content architecture and search evidence. The blog explains how I think about search, content, and product discovery.

Wesley Hopkins, founder of Crawled

Meet the founder

Wesley Hopkins

I came to SEO through writing. I earned a B.S. in Professional Writing from the University of North Alabama, then went back to UNA for an M.A. in Rhetoric and Composition, including most of the coursework in the technical writing track. I also hold HubSpot Academy's SEO certification.

That background shapes how I work. Search engines and AI assistants reward pages that are clear, accurate, and useful to the people reading them. Most of my work comes down to helping a business explain what it does, who it serves, and where, in a way both customers and search systems can understand.

Crawled is based in Florence, so local clients work with someone who knows the Shoals.

Tell me what you're building.

A software product, a local service business, or a specific website problem.

Contact Wesley