Design for real customers
A mobile-friendly layout, readable text, simple navigation, and prominent contact options. Your business should be easy to understand on any screen.
Website design · Florence & the Shoals
A better website.
A clearer path to your next customer.
Websites built to help local customers find and contact you. For HVAC companies, plumbers, electricians, roofers, and other home service businesses.
Starting from scratch or replacing a site that no longer fits? I’ll help you explain what you do, show why people can trust you, and make the next step easy.
Work directly with Wesley Hopkins in Florence, Alabama.
What goes into the build
The essentials, done with care.
We agree on your pages, features, and content before work starts. Here’s the foundation I plan around.
A straightforward process
From first conversation to launch.
Plan & quote
Tell me about your services, customers, and current site. We agree on the pages, platform, price, and timeline in writing.
Write & build
We gather your business details and photos. You review the copy and design, then I build the agreed pages on a preview site.
Review & launch
We check the site together, test contact options, and launch after your approval. You get access and guidance for managing the site.
A look at the work
Explore what I’ve built and worked on.
This website
Crawled SEO
Explore this site’s service pages, mobile navigation, and contact forms for a direct look at how I present a business online.
Explore the Crawled homepage →Software project
HVAC/R AI Pro
See how I organized product pages and content for software used by HVAC technicians. The case study includes dated search evidence and explains the work.
Read the HVAC/R AI Pro case study →Clear scope. Clear ownership.
A website that belongs to your business.
You own your domain and have access to your site. We choose the platform around how you’ll use it, including whether you want to edit pages yourself.
Website builds are quoted separately from ongoing SEO. Hosting, maintenance, and any paid tools are outlined before you commit.
What shapes your quote?
- The number of pages and services you need to explain
- How much copy, photography, and branding is ready
- Forms, booking tools, or other features
- Whether we’re starting fresh or replacing an existing site
Need help being found after launch? Explore local SEO for your business.
Before you ask
A few practical questions.
Can you build my first business website?
Yes. You don’t need an existing site. We start with your services, coverage area, and contact details, then plan the pages and help organize the content.
Can you improve the website I already have?
Yes. Send me the URL and tell me what isn’t working for you. I’ll review it before recommending targeted updates or a rebuild.
Will I be able to update it myself?
If you want to edit your own pages, we’ll choose a platform that supports that and include an editing handoff in the scope. We decide this before the build starts.
How much does it cost, and how long does it take?
Both depend on the pages, features, and content needed. After our first conversation, you’ll get a quote and proposed timeline before you commit. Revision rounds and responsibilities are agreed upfront.
Does a website build include ongoing SEO?
The build includes the agreed SEO setup for your pages. Ongoing local SEO, new content, and maintenance are separate services. We can plan those together if you need them.
Do you only work with businesses in Florence?
I’m based in Florence and focus on home service businesses across the Shoals, including Muscle Shoals, Sheffield, Tuscumbia, and nearby communities. If you’re elsewhere, tell me about your project.
Let’s talk about your website
Tell me what you need.
Share a little about your business and what you want the site to do. I’ll reply directly to discuss the scope and next steps.
No website yet? That’s fine. Leave that field blank.
Call or text 1-256-335-6487
wesley@crawledseo.com